How WhatsApp Helps Schools Grow

In Nigeria alone, we have a total of 7,000 private schools. And so what we've done is we've evolved our app in such a way that it gives the parents, the parents updates from time to time. So using what we call a communication book. Because of that, we noticed that as that started declining, churned, started declining. We're looking at raising, you've got 60 schools today. You mentioned churn is really high. If the students are liking the platform, why are the schools churning? Okay, so we discovered something that we are changing our model to help us.