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069 Turning Pro | Create Better Values in the Industry

The Active Life Podcast

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The Role of the Emergent Fitness Professional

The emergent fitness professional is going to be able to have much harder conversations that focus people in a direction that serves them more deeply and more thoroughly than fitness professionals have been doing. It fulfills them in a bigger way because they're forging into conversational territory that might not have been ever explored before. They're not called the same thing when you walk into the office. The patient is utilizing the scope of the healthcare provider to help them eliminate illness, whether it's physical illness, mental illness, disease, whatever it is,. Fitness client is looking to move from a place of health to a place of fitness... but they're not ill.

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