#27: Here’s Why You Should Trash Your Marketing Funnel
Marketing Matters with Ashley Brock
Revolutionizing Marketing: From Funnels to Machines
This chapter presents a transformative perspective on marketing by introducing the 'marketing machine' concept, which supersedes the conventional marketing funnel. Using an analogy of choosing between a golf cart and a luxury SUV, it emphasizes the importance of efficiency and interconnectedness in enhancing lead generation and customer responsiveness.
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