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Building Successful Membership Programs and Podcast Strategies
The chapter explores the process of creating a comprehensive weekly recap service for organizations, potential pitfalls in hiring operators for startup ventures, and leveraging podcasts to build community memberships rather than traditional advertising. It discusses transitioning from a community to a membership program, offering exclusive deals and software, and the success story of a paid membership platform for community-based businesses. Strategies on growing email lists with high open rates, using cold emails, Facebook ads, and podcast SEO are detailed, along with transforming a podcast into a top-ranked show.