4min chapter

Founders cover image

#235 Steve Jobs (The Pixar Story)

Founders

CHAPTER

Pixar's Game Plan for Moving Forward

Pixar has a list of objectives that it must achieve before going public. The company's founder, Steve Lawrence, believes in the importance of building a brand rather than just being a supplier to Disney. Pixar is now preparing for an IPO and wants to raise at least $75 million from investors.

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