Navigating E-Commerce Evolution

This chapter explores the shifting dynamics of e-commerce, emphasizing new opportunities in enhancing customer experiences through upselling and cross-selling strategies. It highlights the significance of understanding product margins and the role of sales development representatives (SDRs) in adapting to market demands. Through candid conversations and reflections on sales processes, the chapter underscores the importance of choosing the right market and fostering a culture that embraces change for business success.