3min chapter

The Bootstrapped Founder cover image

19. Continuous Validation: Staying in Touch with Your Market

The Bootstrapped Founder

CHAPTER

How Much Is Too Much? Continues Palidation

You don't benefit from continually brooding over the validity of your business, particularly when you have paying customers. Building relationships is more important than wondering if youwill still have them a year from now. You might not need to talk to people at all times, but make sure to talk to them when they're when you're stepping through the validation task set out earlier. Having a lot of metrics an atbeyes is becoming more and more common. Don't just look at those numbers for your decision ing. Use the numbers to see downward trends and upward trends, but reach out to your customers to confirm your observations and get to your actual conclusions.

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