YouTube Is Trying to Be the One Stop Shop for All Creators

YouTube is trying to become or they want to be the one stop shop for all creators, no matter what your content strategy might be. They see TikTok reeling because they understand that TikTok is not paying their creative properly and YouTube wants to take advantage of that. If you are a long form creator and you're seeing all of this news about short, that does not mean you have to go and change your strategy to get on the hype train. But as long form creators, you are not obligated to start creating short just because YouTube is heavily pushing them. The foundation of YouTube is long form content. That's not going anywhere. And with the changes and them constantly trying to innovate ways for