Marketing is for Morons - and What You Should Do Instead with Michael F. Schein
The Recognized Authority
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How to Build a Secret Society
You want to have what i call secret society. It's one thing to just be all over the map, but you want a person in your corner of the universe that has this sort of electron cloud of good will lightlike tucker max. He was friends with james alticher, friends with tim ferris. And these people are all connected. They're silicon valiish, white guys who are into stoicism and business writing. Thereererer a lot of em live in austin. But overtime, he was very clever. He built this crowd of friends around himself were all loosely related. When he decided to switch to this new company called book in a box, he
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