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Sean Ellis - Growth, growth hacking, marketing, and the future of the growth movement - S2 Ep 10

Champagne Strategy

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What's the Biggest Difference Between Marketing and Technology?

In tech companies, where you have that fee back loop of being able to really see, what does the machine look like if i run an experiment? Do the machine get better? Like you? You have a lot more transparency there. And in the tech world, most marketers aren't, aren't really respected when it comes to product. They're just not technical enough to get in there and start messing with code. So we learn about the four peas as as kind of conceptinally how marketing works. But marketing, i think what, yo, what you have seen as it move toward a performance base marketing, which is a good thing. It's definitely beyond com. The big takeway

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