To pitch or NOT to pitch a CMO?
B2B Growth
00:00
The Importance of Having a Great Marketing Team
"I thought it was super thoughtful. You see a lot of these posts that are just kind of bashing salespeople and this was really constructive," he said. "Hosting dinners for the marketing team is I think a really ninja idea." He says if you can win over the team to your concept or idea, oftentimes a CMO isn't going to even question it because the budget's already been allocated to them.
Transcript
Play full episode
