3min chapter

Conscious Creators — Make A Life Through Your Art Without Selling Your Soul cover image

James Guldan — How to 10X Your Creator Business: Lessons from $1 Billion+ in Course Sales

Conscious Creators — Make A Life Through Your Art Without Selling Your Soul

CHAPTER

Is There Similar Merchandise?

Uber was the king of stick rate, meaning if somebody took two rides with Uber, they were a lifetime customer. It's really just looking for the changing that locus to control, right? Of being like, hey, I bought this to I am a buyer of, right? This is something. People buy merchandise of your stuff. You know they're indoctrinated,. Like I'm not saying that's a great business model, but those are your super fans and it's the fastest way to get people into being super fans for you.

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