16min chapter

The Vergecast cover image

Twitter rebrands as X, and Samsung's Galaxy Flip 5 and Fold 5 event

The Vergecast

CHAPTER

The Legal Labyrinth of Twitter's Rebranding to X

This chapter explores the intricate legal challenges associated with Twitter's rebranding to 'X,' focusing on trademark law and the complexities of owning a single letter as a trademark. It examines the differences between trademarks, copyrights, and patents, emphasizing consumer perception and the difficulties of establishing a unique association with the new brand. The discussion also includes anecdotes and hypothetical scenarios to illustrate the often absurd nature of trademark disputes in the digital age.

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