The Vergecast cover image

Twitter rebrands as X, and Samsung's Galaxy Flip 5 and Fold 5 event

The Vergecast

00:00

The Legal Labyrinth of Twitter's Rebranding to X

This chapter explores the intricate legal challenges associated with Twitter's rebranding to 'X,' focusing on trademark law and the complexities of owning a single letter as a trademark. It examines the differences between trademarks, copyrights, and patents, emphasizing consumer perception and the difficulties of establishing a unique association with the new brand. The discussion also includes anecdotes and hypothetical scenarios to illustrate the often absurd nature of trademark disputes in the digital age.

Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner
Get the app