The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

261. Both/And Thinking with Dr. Wendy Smith

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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The Dunning-Kruger Effect

The Dunning-Kruger effect is the idea of intensifying in our experiences. Our competencies which are what enable us to show up and really connect and contribute to a situation then become the you know if I have a hammer everything becomes a nail and it's the thing. Zeta cub grew up on Fogo Island, Newfoundland that was settled eight generations ago by people coming over from the UK Ireland Britain Scotland who had been living there for generations surviving on cod. If you get too stuck we need to step back and look around every so often to see what's out there and you know what the next step is for us.

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