The Struggles of Attendance in Events

I think for the average event marketer or just the marketing team that you know that runs events their inability to easily measure their performance is still a struggle. The majority have not moved beyond attendance to the revenue in the room and all the ways that you can slice and dice the data, he says. blast is trying to solve for what we are solving for with our customers but it's interesting how the industry is still kind of stuck in in some ways in that area yeah.