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2min chapter
Build an audience & monetise it - season 2 recap
Creators On Air
The Most Fundamental Mindset Shift in the Beginning
People have a very me me me focus mindset when it comes to sponsorship so they think oh you know I have this YouTube channel. The cold truth of it is that brands don't care about any of that stuff for most of the time. How can you go and think to yourself okay. Yes I'm getting lots of views which is great yes brands do care about that but how can I illustrate to a prospective partner that I can help them accomplish their own marketing objectives by sponsoring me? It's just a problem solution mindset which is a very different thing.
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