Unpacking Mom Influencing

This chapter examines the complexities of being a mom influencer, shedding light on the stark contrast between curated online personas and the authentic challenges of motherhood. It critiques the 'trad wife' phenomenon and explores the financial and emotional implications for women caught in the influencer economy, especially during the isolating times of the COVID-19 pandemic. The discussion also highlights the potential for extremist ideologies to exploit vulnerable new mothers, calling for greater media literacy and awareness in the influencer landscape.