How Did You Change the Consumption Model?

i saw that you were a chief digit officer at i b m and a couple of different groups there. Talk to me about that experience. What did the roll entail? Now, what teams did you oversee? So interesting enough, that roll was a part of the product organization. And so when i was in product, we were experimenting with having a digil consumption model. That had changed the trajectory of the growth of that product significantly.