Acquired cover image

Season 2, Episode 1: Zappos (with Alfred Lin)

Acquired

00:00

The History of Link Exchange

sequoi was a company that invented link exchange. They were early in the display advertising business, which eventually became double click. Sequoi went on to become one of Apple's biggest acquirers.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app