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Navigating Controversy in Social Media
This chapter examines the complexities of advertiser relations and content moderation on Twitter after its acquisition, shedding light on the decline in revenue and the rise of hate speech. It discusses the provocative methods of a high-profile figure in reshaping the platform, reflecting on the implications of its rebranding to 'X' amidst a politically charged environment. Additionally, it highlights the challenges of balancing cultural engagement with ethical considerations, as controversial narratives gain traction in mainstream discourse.