How did you integrate your own style into that? Well, I think in many ways it wasn't about that. And ultimately, like everything we do, and I learned this sort of day one, everything is in service of the product. The product is the story. There's no sort of marketing on top of that. Of course, we tell stories that are really compelling about our products, but it starts with the product, if that makes sense.
As Vice President of Human Interface Design at Apple, Alan Dye has spent much of his career working for a company that has done perhaps more than any other to make design sexy, essential, and highly coveted. He joins to discuss his lustrous creative path working with Ogilvy’s Brand Integration Group, Kate Spade, Apple and the brand new, highly anticipated Apple Vision Pro.