This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

10 Proven Ways to Build an Audience [Special Episode] (370)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

00:00

The Importance of Consistency in Content Creation

"I don't do a lot of news jacking. I don't cover things that are really, you know, the hottest take on the newest news," he says. "My philosophy has always been, I don't want to be the news. I want to be what you do about the news." He adds: "It helps me build my social media following and it helps me build audience"

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app