10 Proven Ways to Build an Audience [Special Episode] (370)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
The Importance of Consistency in Content Creation
"I don't do a lot of news jacking. I don't cover things that are really, you know, the hottest take on the newest news," he says. "My philosophy has always been, I don't want to be the news. I want to be what you do about the news." He adds: "It helps me build my social media following and it helps me build audience"
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