Fandell

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Last year, Fandell was anywhere between 42 to 50 plus percent of the market. Why is that? I think ultimately it comes down to a few things. We're acquiring customers much more efficiently than many of our competitors. There's also ways to differentiate around what the betting customer cares about.

Sports gambling is on track to grow into a $40 billion industry in the U.S., with FanDuel the lead player. CEO Amy Howe explains why the Super Bowl is so important to the company’s aspirations, even as it expands into wider gaming options and broader sports leagues. Leveraging its first-mover advantage, FanDuel is seeking to build an iconic brand around responsible gaming. With so much on the line, Super Bowl week is as make-or-break for Howe as it is for the two teams on the field.

Read a transcript of this episode: https://mastersofscale.com/betting-on-the-super-bowl-amy-howe/

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