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Life & Business Masterclass with Jesse Itzler #266

Aubrey Marcus Podcast

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How to Choose Your Own Challenge

I think we have, we're in a place where things can get really fucking comfortable. I don't want to say discomfort, cause i think getting comfortable being uncomfortable is a little bit more than just those words. But putting stuff that's new and exciting, ah, it keeps the creativity going. It takes your grit base line and it raises it. If you do challenging stuff, you can actually raise your base line. So i invest a lot in inexperiences. A, i would say, over index in experiential stuff, and that's where i spend my money. You know, i don't have any art a. That's what i like to spend my money on.

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