The unit economics of media is definitely something that like is a skill of its own, I would say. People who understand it really, really well can definitely take any news that are from one level of revenue to a whole different level of revenue just by knowing those unit economics there. Most acquisitions, for most successful news others and news that our operators are scaling through paid ads is that they understand at one point they will be able to make their money back on a subscriber based on the current revenue projections. From there, if we can make this much in this timeframe moving forward, then there really is no rhyme or reason not to 3x or 4x our budget.