Mastering the Solo Game: How to Run A One-Person Marketing Department
Marketing Spark (The B2B SaaS Marketing Podcast)
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Why Do You Want to Do Marketing?
The CEO should have a good idea of what role is content going to play in the organization's growth. Marketing can be a very emotional driven decision. Sometimes, for example, at Butter, we thought content was going to have to play kind of an activation strategy for a product like growth. But once I got there and started two, three weeks in, I realized that there needed to be more content that kept people active in the product.
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