The New Abnormal cover image

Tom Morton 'Having a Positive Impact...and Transformation at Speed'

The New Abnormal

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The Branding Press, and the Marketing Press in General, a Couple of Things That I Find Interesting.

Marketing and branding are two sides of the same coin, says David Walliams. The written model really presumes that the only acits you have as a brand is your ad budget,. But increasingly, these the brands are the most powerful in the world - whether it's onterms atht their enterprise value or their impact on people's lives.

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