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8min chapter
Context Vs. Cookies With Dotdash Meredith's D/Cipher Lead
AdExchanger
Navigating Digital Advertising: A New Paradigm
This chapter delves into the evolution of digital advertising, focusing on the need for real-time consumer insights over traditional data. It advocates for stronger collaboration between buyers and publishers to enhance advertising effectiveness through contextual targeting and adaptive strategies.
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Discover
highlights
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