How Do Beats Work?

The beats are about energy and excitement. How do you energize your audienced? And the way we're going to look at this is like communications theory. So that's why i wanted a daniel to really talk about this beautiful middle space where you can really grab hold of the concept out having to overwhelm yourself with sibernetic theory. But it is important to get the generality of how beats work, and about the story grid,. theoretical construction of of how we actually make our grids.