214 : Building a brand of Taste and Culture - GD Prasad (Founder, VS Mani & Co.)
The Startup Operator
00:00
How Sleepy All Is Differentiating From the Rest of the Coffee Industry
We are not competing with the new age coffee players like rage and sleepy all in some of these days right. We end up being in the consideration set because you hear of these brands and therefore you're like oh they also have one variant which is a filter way filter coffee yeah sleepy outdated did it recently and stuff like that so they all have their own one variant which is tailored to the filter They've hosted the sleepy all founder on the podcastYeah yeah i should catch the episode as far as we are concerned i think we're very clear that ours is going to be a shift from a legacy brand outwe're not trying to take away a sleepy all or a rage customer and bring them
Transcript
Play full episode
