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Uncanny Valley | WIRED

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The Importance of Pricing

Frugality was something that was a big deal for Sam Walton, the founder of Walmart and for Jeff Bezos as well. Amazon has changed on this front over the years, but Jeff Bezos saw in Walmart the idea that your pricing strategy is your marketing strategy. Essentially, if you keep prices very low, you really don't have to advertise very much because customers will realize it's part of your DNA.

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