Listener Favorites: Nir Eyal | Indistractable: How to Control Your Attention and Choose Your Life
The Unmistakable Creative Podcast
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How Much of Hooked Was Based on What Had Already Happened?
Hooked is a book about how to get people to change their behavior. In the first edition of hooked, there's a case study for Hooked on the bible. Rther: The vast majority of products out there are not addicting or even habituating. These products don't suck us in; they just suck and so the real goal of hooked was to democratize these techniques.
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