The Business of Pop Culture and the Impact of the First Bitcoin ETF

The meltdown at FTX scared a lot of retail investors away from crypto. But many big banks have doubled down, and are pushing cryptocurrency more into the mainstream.

In today’s episode of the Big Take podcast, Bloomberg senior crypto reporter Olga Kharif explains how traditional financial institutions have gotten behind the technology underpinning crypto and what it means for the rest of the industry.

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