S1E17: Why Businesses Should Focus On The Top Line In Crisis
Strategy Simplified
00:00
Introduction
If you're leading a company in crisis, what should you do? Manage the top line, manage the bottom line, or try to focus on both. There's no one perfect one size fits all answer, but there are definitely some key learnings that we can have by looking at the three strategies. In this video, I'm going to talk about why option number one is my preferred course of action for organizations that I advise.
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