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BDTP. Email Strategy with Samar Owais

UI Breakfast: UI/UX Design and Product Strategy

CHAPTER

How to Make Your Email List More Personable

The from name needs to be a person, not just it can be userless. Your emails also need to be the same sign off. Set up a customer service app that will filter those messages so that your inbox isn't getting flooded. But encourage replies and your emails. It is one of the fastest ways of making creating a connection and engaging subscribers. You are no longer just a company to them. And that makes the biggest difference.

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