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CM 235: Jonah Berger on How to Get Your Way

Curious Minds at Work

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How Can Word Choice Increase Your Confidence?

David Frum: Donald Trump has done an amazing job of selling his ideas. He says we can make confidence through word choice, and especially in work settings. We hedge because we mean to communicate uncertainty but don't want to seem like we're not sure or that something is wrong with the way we say it. Frum: The more we hedge, the less likely audiences are to listen to what we've suggested.

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