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Do Epic Sh*t With Cool People with Michael Juergens, Bhutan Wine Company

Beyond 8 Figures

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Marathons and Merlot in Bhutan

This chapter recounts an adventurous journey from running marathons in Bhutan to the ambitious dream of establishing a wine industry in the region. The narrative highlights the speaker's personal evolution from a punk rock skateboard kid to a passionate wine expert, influenced by pivotal moments and cultural experiences around wine. Additionally, it explores Bhutan's unique ecological advantages for sustainable winemaking, juxtaposed with the enjoyment of wine culture in Europe.

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