Swipe Files - Worthwhile? Or Worthless?
From A to B
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How to Create a Swipe File for Your Website
Make it uniquely your own that you're not just taking the concept and then, you know, swapping out an orange CTA for brand one to green CTA for your brand. Don't do that. However, I think it's maybe on the swipe file to set those expectations up front. Also, it's on the swipefile to include inputs on enabling that solution problem match pair to be more intelligently searched for.
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