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The Future of Podcast Advertising
Every podcast ad requires a one-off boutique Contract with that podcast and it can take in my experience anywhere from six months to a you know Sometimes is short as a week to set those deals up. And so Spotify is trying to solve that problem and the market wants to solved that problem But inevitably it will lead to a crashing in prices and it'll lead to an increase in ads and you'll have the radio effect and podcasting. That's what I think and I haven't even jumped in the time machine yet.