What Kind of Agency Would You Look for in a Partnership?

I can imagine it must been a hectic process during the prtov eloment too, now that you had all these different lines you wanted to to launch with. What was the process like behind that first con a, round the pructove element for th that launch? Andd we, we, we were fortunate in that we a, threw a lot of shoe leather. Ended up partnering with a aa person slash, you know, small agency that is remains a long term, an integral partner of ours That really help them at initial product development and ther their whole way of working as they take concept from ideation phase through commercialization phase.