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S2. Ep. 13: Sustainability Marketing with Maddy Cooper
That's What I Call Marketing
The Purpose of Sustainability
I was wondering about it as you were talking there is like, Oh, is this all just purpose? Are we back there for, you know, purpose and people are a bit jaded over possibly. And, but it feels like it may not be. It's more about, um, can more as you said, integrity,. Deep commercial integrity about where a company is going. And then the telling of stories isn't necessarily trying to be purposeful, right? Does that make sense?Yeah, it does. I mean, I think people have sort of took the purpose of word around for a long time and it's got to be emotionally resonant now for particularly younger audiences. For
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