Facebook has all this excess data, and they trade it to get all other data. They're trading with Yelp, for example, right? What does Yelp end up having? Yup, ends up having local restaurant data and Facebook data. And then Facebook is sending a TripAdvisor, and they have travel data,. So those companies are in better shape. But where's Facebook? Facebook now has personal data, plus restaurant data, plus travel data, they get all of it.

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