The Rise of Lego Sets for the Chinese Market

2min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

In the last four years, there have been an increasing number of sets aimed at Chinese market. The Communist Party wants you to think is big ancient country, amazing history and legacy. And what do you know? Then we get some Lego sets for Lunar New Year. There's even been a TV show, Lego Masters, where adults had to make elaborate sculptures that you could use only using Lego bricks.

In a conversation that lasted eight hours over two days, the statesman discussed paths to peace in Ukraine, his evolving view on their NATO membership, and where China comes into play. Our crony-capitalism index is back, and the chart-topping culprits haven’t changed so much. And, the toymaker, Lego, is facing roadblocks in China.

For full access to print, digital and audio editions of The Economist, try a free 30-day digital subscription by going to www.economist.com/intelligenceoffer