The "mere exposure effect" is the reason why Coca-Cola spends $4 billion a year on advertising. The more we see something, the more we come to trust and like it over time. So I think that just the repeating that same content structure over and over creates that mere exposure effect because it's that similar expected thing. And then that works and kind of like beats people day over time.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Katelyn Bourgoin of the Why We Buy newsletter.
Katelyn's newsletter is earning over $300k in annual revenue—and it's not even her full-time business. She founded Customer Camp in 2019 where she helps businesses figure out what triggers customers to buy so they can market smarter.
In this episode, Louis & Katelyn discuss…
- How she leverages social media to grow & promote her newsletter
- How Katelyn created gamification inside her newsletter
- The lessons Katelyn learned from selling newsletter sponsorships
- Her #1 piece of monetization advice for new newsletter operators
Other Links Mentioned
Katelyn on Twitter
Louis on Twitter