Earning 6-figures from your newsletter side business — with Katelyn Bourgoin of Why We Buy
Send & Grow by SparkLoop
The Importance of Repeating Content Structures
The "mere exposure effect" is the reason why Coca-Cola spends $4 billion a year on advertising. The more we see something, the more we come to trust and like it over time. So I think that just the repeating that same content structure over and over creates that mere exposure effect because it's that similar expected thing. And then that works and kind of like beats people day over time.
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