
The Drive, Episode 1
Lectures on Lacan Podcast
00:00
The Three Elements of OJI
In order to have two entities, there has to be some sort of a distinction between them. And that distinction is a differential relation, but it is also an entity of its own. The job of advertising is always to produce the experience of lack. OJI captures that experience and we can look for examples in our lives.
Transcript
Play full episode