Gad Saad is a Professor of Marketing at Concordia University, author of The Consuming Instinct and, more recently, The Parasitic Mind: How Infectious Ideas Are Killing Common Sense. Self described as the 'Gadfather' with a podcast called the Saad Truth, he's certainly well versed in puns on his name. But is Prof. Saad the true Godfather of evolutionary consumption as he claims? or is he more of a Fredo, perpetually getting passed over for other Gurufathers?

Gad is worried about parasitic brain worms that are influencing people's politics, though this affliction seems to correlate pretty strongly with all the liberal political views that Gad dislikes. Indeed, you won't find any discussion of MAGA or QAnon in his extensive bestiary of the pernicious brain-worms that can parasitise your mind. Rather it is 'Trump Derangement Syndrome' that has Gad fretting.

But it isn't all partisan politics, we also get to see Gad draws on his knowledge of evolutionary psychology and unparalleled 'surgical' satirical skills to 'castrate' his opponents. Get ready for a string of anecdotes in which Gad destroys postmodern ideologues with facts and logic, embarrasses pigeon brained academics, and teaches his soccer coach the true meaning of freedom... and then everyone stood up and called!

Links

Oscar Nominations, ‘Sentimental Value’ Is Sensational, and Screenwriting in the Double-Screen Era. Plus, ‘The Pitt’ S2E3.

The Watch

Notes, pilots, and the 'five months earlier' trick

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