How Do You Start a Relationship With Your Customers?

We are one of the leading information analist services for major brand companies in how they adopt etital commerce. So we have a sort of natural inflow of companies that want to try and influence our analists. In that side of our business, we track specific markets. We then will do a big exercise of market mapping them. And then the third and final insight that we havetha i don't think companies used anywhere near enough, is we're very active in talking to our customers about what companies and services they may have engaged with that are really making a difference for them.