Sales Strategy & Enablement by Revenue.io cover image

A Conversation with Anthony Iannarino

Sales Strategy & Enablement by Revenue.io

00:00

How Do You Know if Your Competitors Solution Isn't Working?

People buy from people they trust more than they trust themselves to make a decision and that's the game that you're playing. Andy we are making the decision for them through selling where we're giving them this information. And when they decide to choose us it's because they took our perspective and they believed what we said was true. So if your competitor solution isn't working I don't know why you think yours is going to be any better.

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