S4 E2: Facebook Ads/Prime Energy Drink’s Brilliance/Honest Co.’s Insanity
Limited Supply
00:00
How to Use Bid Caps in a Limited Supply Slack Channel
We use both bid caps and cost caps. We run all four at the same time. I still think regardless of the campaign setup, like it's, it really does still come down to the creative and testing a bunch of hooks. If you can get creative with a certain hook to work in one, you can sort of make it work in the others. The budget's not going to be the same. One or two are going to spend majority while the other two will try to spend as much as they can.
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