Rise and Fall of a Suzhou Soft Serve Baron
ChinaTalk
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Scooping Success in Suzhou
This chapter narrates the journey of launching a soft serve ice cream truck in Suzhou, where the enthusiastic local response exceeded expectations. It addresses the cultural significance of ice cream as it connects with communities and the operational challenges faced during franchise expansion. Additionally, it highlights innovative strategies used to manage franchise compliance and the financial incentives that attract employees to the business.
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